The Role of Innovation in Unlocking Japan's Market Potential for Global Brands Exploring the Unique Nature of Japan's Market and Opportunities for Global Brands Japan stands out as a compelling market for global brands due to its rich culture, unique consumer behaviors, and a deep understanding of technology. Its market potential is vast, and unlocking this potential hinges on the power of innovation. Japanese consumers are known for their discerning tastes, seeking high-quality products and services. They are particularly sensitive to customer experiences and personalized services. Therefore, for global brands to thrive in Japan, it's vital to go beyond mere sales and adopt innovative approaches tailored to meet local needs.…