The Role of Technology in Shaping Japan's Market Potential for Global Brands Introduction: The Significance of Technology in Japan's Market Japan is recognized as one of the most innovative markets globally. The evolution of technology has profoundly influenced consumer purchasing habits and business models within the country. Consequently, strategies for global brands looking to enter Japan are undergoing significant transformations. This article explores how technology shapes Japan's market potential and removes barriers for global brands. The Evolution of the Digital Ecosystem and Consumer Behavior in Japan With one of the world's highest internet penetration rates, Japan has undergone a remarkable shift in consumer behavior due to the widespread adoption of…