The Future of Global Business: Uncovering Japan's Market Potential The Unique Allure of Japan's Market Japan stands at the forefront of technological innovation, renowned for its consumer culture and exceptional standards in business. Recently, global companies have increasingly turned their gaze towards Japan, eager to tap into its vast market potential. Key factors driving this interest include the expanding middle class and a growing demand for products and services tailored to an aging society, making Japan an appealing destination for international enterprises. Traditionally, Japan has been perceived as a challenging market for newcomers due to robust support for local businesses. However, recent advancements in globalization and digitalization have ushered in…