The Impact of Sustainability on Japan's Evolving Market Dynamics Introduction: Sustainability and the Transformation of Japan’s Economy In recent years, sustainability has emerged as a central theme in global economies, including Japan. With pressing issues such as environmental concerns, resource depletion, and social inequality, both corporations and consumers are shifting their perspectives. This transformation extends beyond mere corporate social responsibility (CSR) and is driving the emergence of new market dynamics. This article explores how sustainability is influencing Japan’s market, revealing new business opportunities and changing consumer behaviors. The Evolution of Business Models Centered on Sustainability The evolution of business models rooted in sustainability aims not only for profit but also…